Call-To-Actions: Everything You Need to Know

Wednesday, September 19, 2018

Call-To-Action (CTA) Calls a Customer to Act

Potential customers won't make the action you desire unless you ask them to.

That means that every piece of content or marketing material should have a clear call-to-action (CTA in short), a desired action you want a customer to make.

But what kind of CTA, where, how many and what are dos and don'ts of CTAs... That's what I will cover in this post, so read on!

Our website doesn't work sales-wise. Do we need a new website?

Sunday, April 22, 2018

Almost every CEO, entrepreneur and sales director I meet has this problem with their website. Easy sell for a web design bureau though.

Unfortunately a new website seldom solves the problem, as I will explain shortly. The good news is that you won’t need a new website. You can fix most issues today, and most won’t even cost you a dime.

5 Essential Tips When Starting International SEO

Sunday, April 8, 2018

As a startup entrepreneur and DIY marketer trying to conquer the world, I and our team have learned many things the hard way when beginning search engine optimization, or SEO in short, for international market.


Sure we have read and watched a ton of content regarding SEO, and done a lot of it for Finnish market and language. We tought we knew it all.

However, most SEO guides, videos and posts are made for marketers targeting their home country or just their home town, not international markets. Thus they are not covering everything you need to know, we learned. And that cost us many months of work.

When I speak with other startup and SaaS-entrepreneurs, it seems many are missing these same pieces of information when they begin their journey into SEO and especially international SEO.

In this post, I will cover:

So if you are search engine optimizing your content for international markets, whether using our Loyalistic as your blogging or landing page platform, or something else, check these out so you won't make the same mistakes we have made. 

Loyalistic blog feature has been renewed

Tuesday, January 9, 2018

For most Loyalistic users blog feature is not the most valuable feature, however, it is by far the most used one. Users spend countless hours writing the next killer blog post or just stare at a blank screen suffering writer's block. Anyway, creating, editing and managing blog posts is important for our daily users, and many small improvements have been requested along the way. For many users we have been able to answer quickly with improvements, however, some improvements have required a larger overhaul which have now been done. Lots of new features and improvements to many old ones are now out, and ready to be used!

Our blog feature has gone through a major overhaul.

Don’t follow Best Practices, and other things 30 Finns learned at SaaStock 2017

Monday, October 9, 2017

What 30 Finns learned at SaaStock 2017

Three weeks ago I led a group of Finnish SaaS entrepreneurs to SaaStock 2017 in Dublin, Ireland, the leading B2B SaaS event in Europe. If you were there, we were the ones wearing white hoodies with Software from Finland logo on the back. In social media people called us the Finnish SaaS Mafia or Finnvasion.


Video of the trip

Finnish SaaS Mafia

Finnish SaaS Mafia. Photo by SaaStock.

As a godfather of this mob it is my duty to summarize our findings. Instead of going through all the things we learned, I’ll concentrate on what I believe are the most important findings.

Other Finns have also blogged about their takeaways: Markko Vaarnas from Takeoff Partners and Edward Ford from AdvanceB2B.

Why did we go?

Finns love associations, and our software industry is organized under Finnish Software Entrepreneurs Association with over 700 CEOs and...

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