For many businesses going abroad is a challenge. Antti Pietilä, CEO of marketing automation software company Loyalistic, and his guest Jos Schuurmans, founder of digital marketing consultancy company Cluetail, talk about how reaching the international audience can be made easier by using content marketing.
As a startup entrepreneur and DIY marketer trying to conquer the world, I and our team have learned many things the hard way when beginning search engine optimization, or SEO in short, for international market.
Sure we have read and watched a ton of content regarding SEO, and done a lot of it for Finnish market and language. We tought we knew it all.
However, most SEO guides, videos and posts are made for marketers targeting their home country or just their home town, not international markets. Thus they are not covering everything you need to know, we learned. And that cost us many months of work.
When I speak with other startup and SaaS-entrepreneurs, it seems many are missing these same pieces of information when they begin their journey into SEO and especially international SEO.
In this post, I will cover:
So if you are search engine optimizing your content for international markets, whether using our Loyalistic as your blogging or landing page platform, or something else, check these out so you won't make the same mistakes we have made.
