I have recently trained and workshopped hundreds of businesses, and speak to thousands at different events about inbound, and one question keep popping up in various formats: “What is the best way to start inbound marketing, sales or lead generation operation and succeed?”

Every business is different, so instead of giving ‘one size’ answer that doesn’t fit anyone, I’ll give you few advices and approaches that have worked well for our clients who tend to be smaller, b2b professional services...