Is your software any good? And is it right for us?
When selling enterprise software, such as SaaS-products, customers are looking for social proof that the product is any good and fits their needs. They want to know what others are saying about it, and whether the others are similar and are using the product to solve similar needs.
The same buyers and decision makers have accustomed to look for ratings and reviews when online shopping and are expecting the same also in business context.
Ratings and Reviews are thus essential for showing social proof: that you have customers, that your product is any good, and that the customers are using it in similar cases.
In this podcast episode, I have the honor to get Dylan Woodham from Gartner Digital Markets to discuss with me about customer reviews: how to get them, what to ask and e.g. should you fear bad reviews.
Gartner’s sites such as Capterra, GetApp, Software Advice And Peer Insights are go-to places for customers on the market for enterprise software.
If you are selling, or buying enterprise software, watch or listen this episode to learn what tactics are used to get reviews.
For further information:
Reviews e-book:
https://www.gartner.com/ngw/globalassets/en/digital-markets/documents/reviews-ebook.pdf
Actions you can take specifically for negative reviews.
https://www.gartner.com/ngw/globalassets/en/digital-markets/documents/reviews-response-tips.pdf
Quality or quantity: why review quality is important:
Go to Gartner Digital Markets website to find what of their review sites is best for your target market, and how they can help you.
https://www.gartner.com/en/digital-markets
You can also contact Dylan Woodham directly:
https://www.linkedin.com/in/dylan-woodham-032185b6/
I am Antti Pietilä, and this is the Finding Success podcast.
I am the host of SaaS Finland, part of Finnish Software and E-business Association.
My own SaaS-product is Loyalistic, software that makes creating loyalistic audiences simple. That is marketing automation for content marketing minded entrepreneurs, leaders, experts and marketers.
You can find me at https://linkedin.com/in/anttipietila
