Grow your business by following the top notch advice picked up at SaaStock18

Monday, November 19, 2018

We just got back a couple of weeks ago from SaaStock 2018 in Dublin, Ireland where we had a chance to listen dozens of keynotes from world's leading Software-as-a-Service leaders, thinkers, doers and financiers, and share thoughts with fellow entrepreneurs, marketers and CTOs.

SaaStock here we come

Should you be interested, if SaaS is not your line of business? Very much so. If you want to see the future of B2B sales, marketing and growth, there it is.

If SaaS is your line of business, you can skip straight into what were the key take-aways, was it worth it, and are we going back in 2019? 

SaaS business is years ahead of other businesses in sales, marketing and growth

For the last 20 years, I have been working with leading companies in both B2C and B2B in sales and marketing: consulting, designing tech solutions etc. I have read over 500 business books, wrote over 200 blog posts about customer loyalty and worked with the best consultants, tech and agencies in that space.

Then a few years ago when we started building our own product, I wanted to learn everything I could about how to succeed in SaaS business.

The Biggest Mistakes a SaaS Company Can Make, And What You Can Learn from Them

Wednesday, September 26, 2018

As the founder and chairman of The Finnish Software Industry and Entrepreneur Association's (Ohjelmistoyrittäjät ry) SaaS club, I have followed quite many Software-as-a-Service companies and entrepreneurs over the last 8 years, seen many to succeed, and many more who haven’t. So what are the biggest mistakes I have seen? This post is based on my answer to that question on Quora.

Although the question was about SaaS companies, my answer may be relevant to you as well even if you are not in SaaS business.

The biggest mistakes are made when laying the foundation

Oh boy, the amount of mistakes a SaaS company can and will make are numerous. The really successful ones must have made thousands of mistakes, and navigated through them the most to get to the top. The faster you grow, the more mistakes you are likely to make, as decisions have to be done at high speed with very limited information. It's a small wonder they even survive.

But one might argue these are not mistakes, but experiments, and the purpose of a startup is to learn fast. To learn fast, you have to experiment a lot and fail fast.

However, let's forget the variety of mistakes and zoom into the the topic of biggest mistakes. And these mistakes are made early on while the foundation is layed.

Call-To-Actions: Everything You Need to Know

Wednesday, September 19, 2018


Call-To-Action (CTA) Calls a Customer to Act

Potential customers won't make the action you desire unless you ask them to.

That means that every piece of content or marketing material should have a clear call-to-action (CTA in short), a desired action you want a customer to make.

But what kind of CTA, where, how many and what are dos and don'ts of CTAs... That's what I will cover in this post, so read on!

Our website doesn't work sales-wise. Do we need a new website?

Sunday, April 22, 2018


Almost every CEO, entrepreneur and sales director I meet has this problem with their website. Easy sell for a web design bureau though.

Unfortunately a new website seldom solves the problem, as I will explain shortly. The good news is that you won’t need a new website. You can fix most issues today, and most won’t even cost you a dime.

5 Essential Tips When Starting International SEO

Sunday, April 08, 2018

As a startup entrepreneur and DIY marketer trying to conquer the world, I and our team have learned many things the hard way when beginning search engine optimization, or SEO in short, for international market.

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Sure we have read and watched a ton of content regarding SEO, and done a lot of it for Finnish market and language. We tought we knew it all.

However, most SEO guides, videos and posts are made for marketers targeting their home country or just their home town, not international markets. Thus they are not covering everything you need to know, we learned. And that cost us many months of work.

When I speak with other startup and SaaS-entrepreneurs, it seems many are missing these same pieces of information when they begin their journey into SEO and especially international SEO.

In this post, I will cover:

So if you are search engine optimizing your content for international markets, whether using our Loyalistic as your blogging or landing page platform, or something else, check these out so you won't make the same mistakes we have made. 

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