Posts in June 2017

Never send marketing mails from your inbox. This is why!

Tuesday, June 20, 2017

Someone just mailed me their entire customer list. And not just me, but all others on their list. What a embarrassing and expensive mistake!

Unfortunately accidents like this are still far too common. I regularly get sent customer lists. These lists does not come as an attachment. However you can read, and copy if you wish, all other recipients from either To or Cc-field of the email itself. Someone has again used regular email instead of marketing email software for the job.

In this post I'll tell you how to do it, if you absolutely need to do it, and why you should never send email campaigns, not even invitations to your event, from your regular email client program, such as Outlook, Gmail, Apple Mail etc.

How to send marketing emails with Outlook, Gmail, Apple Mail, Thunderbird, IMP and more for free

Yes, you can send marketing emails using any normal email client. And it's totally free. And it's super easy. Just like sending regular email. With one important twist.

  1. Create...

New features Spring 2017

Monday, June 05, 2017

It’s been amazing spring here at Loyalistic: Moved to new HQ, many new clients, partners, integrations and most of all, lots of new or improved features.. However we haven’t really communicated any of this out to you (or anybody). Not the best communication strategy, huh?

Anyway, let’s fix that with this blog post. Here are the highlights:

Improved email targeting: You can now also exclude contacts (instructions here) from your mailing to e.g. send reminder to those who haven’t...